🧩 Problem

Shoppers struggled to quickly find product types that matched their lifestyle (office, travel, party, etc.).

💡 Solution

• Designed visual category blocks (Office Chic, Travel & Adventure, Student Style, Tote Bags, Party Glam, etc.).
• On hover over “Shop”, users can instantly see all categories with images, making navigation intuitive.

📈 Result

• Reduced search friction, as customers could now go directly to the category they wanted.
• Boosted click-through rates from the homepage to collection pages.

Desktop view:

Mobile View: