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Problem:
- Users struggled to quickly understand the variety of collections available.
- They had to scroll deep into the homepage or browse multiple pages to find categories.
- This slowed down product discovery and reduced engagement.
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Solution:
- Added an Instagram-story-inspired “Collection Highlights” carousel directly below the header.
- Used circular visuals for categories like Bestsellers, Everyday Essentials, Mini Bags, Office Chic, etc.
- Made navigation intuitive and fun by leveraging familiar social media design patterns.
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Result:
- Improved product discovery by showcasing collections right at the start.
- Increased engagement rates with more users clicking into collections.
- Led to longer browsing sessions and a smoother shopping journey overall.
Desktop View:

Mobile View:

