Problem:

• Many e-commerce visitors browse but don’t purchase right away.
• Without capturing their emails, the brand risks losing potential long-term customers.

Solution:

• Designed a clean, distraction-free subscription bar at the bottom of the homepage.
• Used contrasting color (brand pink) to make the section stand out.
• Simple one-field form (email only) → reduces friction and encourages more sign-ups.
• Clear value proposition: “Be the first to know about new collections and special offers.”

Result:

• Visitors who aren’t ready to buy immediately can still connect with the brand.
• Builds an owned email list for future promotions, seasonal launches, and loyalty campaigns.
• Improves customer retention and repeat purchase potential.

Desktop View:

Mobile View: