• Problem: Users struggled to easily access and update their personal details, like name, email, and addresses, due to a confusing sign-in process and lack of clear navigation.
• Solution: Designed a streamlined sign-in with email verification, adding a dedicated profile section with editable fields for name and email, and an address management option with a simple "Add" button.
• Result: Improved user experience with quicker account updates and a 30% increase in profile completions, enhancing customer retention.