Problem

• With 150+ products across many styles, users could feel overwhelmed.
• Customers needed a quick, visual way to explore bags suited to their lifestyle (office, student, party, etc.).

Solution

• Designed a clean visual category grid with curated lifestyle images.
• Grouped products into 8 collections: Office Chic, Travel & Adventure, Student Style, Tote Bags, Bestsellers, Everyday Essentials, Mini Bags & Wallets, and Party Glam.
• Used lifestyle-driven photography to instantly communicate the vibe of each category.

Result

• Improved navigation and product discovery at first glance.
• Reduced bounce rate by giving users clear paths based on their style preferences.
• Enhanced brand storytelling, making the site feel more personal and aspirational.

Desktop View:

Mobile View: